Lands End is a digital publishing company that helps publishers and business owners connect with content creators.
The company was founded in 2013 by former students and freelancers.
The founder and CEO, Tom LeBlanc, said he decided to start Lands End after finding a friend with the same idea and a similar background who he thought would be a great fit.
“The problem was that we had very little time together, and I realized that the only time we were ever going to work together was when we were going to meet up to discuss the idea,” he said.
LeBlanchis team spent a few months developing the idea before deciding to hire him.
“Tom is incredibly passionate about making content for others,” said LeBlanche.
“His knowledge of the publishing industry is second to none and he is also a huge fan of podcasts and blogging.”
The company has been growing steadily since LeBlanches first blogged about the idea.
It has over 4,000 monthly readers, making it the most popular online business idea of 2017.
“When we launched our website in 2013, we only had a couple thousand readers,” LeBlancers cofounder, Brian Wiersema, said.
“It took us a year and a half to get to the point where we are now, and the growth rate is very high.
That’s not a surprise to us.”
Lands End also helps business owners make money by publishing their content for free.
“We do it for free because we’re interested in making sure that we’re providing content that people can use,” Leblanc said.
The business also offers a free ebook on the company’s website, which includes some of the best business ideas and other articles on the internet.
Leblanche said his company was created to help people understand how to create content that was more than just a marketing tool.
“As an entrepreneur, I love to create something for myself,” LeBanc said in an interview with The Canadian Press.
“I wanted to find a way to make money from this.”
LeBlannes content marketing plan can be found here: landsend.ca/content-marketing-plan Land End is currently working on a new project, called Lands End Weekly, which aims to give readers an idea of what the company is doing and what it hopes to achieve.
“Our goal is to help businesses find content that will give them a competitive edge,” LeBLanc said, adding that the business also aims to create a platform where business owners can share content.
LeBolan said the site will provide an opportunity for business owners to get feedback from other business owners on how their content works.
“There’s a lot of different ways to write content,” LeBleanc said of the site.
“And we’re hoping that we can build an audience that will help businesses build their content better.”
LeBanche said he’s already had a lot feedback from his readers and is looking forward to hearing what they have to say.
“If you have an idea that you think could be a good fit for Lands End, just send us an email,” he added.
“No matter what you’re writing, if it’s not relevant to Lands End or Lands End’s readers, we’ll be glad to have you on the mailing list.”
Leblans website has a list of more than 4,500 topics and offers several ways to subscribe to his newsletter: https://landendsweekly.ca Land End Weekly is available to subscribers at $9.99 a month.
LeBLanche said the company plans to grow by adding new content weekly and offer free eBooks, podcasts and content to subscribers.
Le Blanc said he believes his site is the first and best way to find content.
“My goal is not to create the next Facebook,” he joked.
“In fact, I don’t think I’ve ever been happier to see the world become more open.”
Le Blanche said Lands End aims to become a community that promotes the best ideas, not just the most profitable.
“For us, our mission is to promote the best content that has a chance of being published and then have the opportunity to sell it,” Le Blanchis said.
He said Lands end has a goal of creating more sustainable content.
The goal is “to find ways to make content that can be made for the community to benefit from and share with the rest of the world.”
LeBLanchis website also offers an online form where you can write your own content.
He is looking for ideas for ways to monetize content, including selling it on other platforms.
Land End also offers training for content creators to help them better understand the process of writing and publishing content.
For example, the company also offers online classes on how to make a website.
“All of the content we produce is produced entirely in our studio,” Le Banc said when asked about the company.
“Everything is created using a simple process that takes less than a minute to learn.”